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Consumer Needs + Category Opportunity = Your Product
There’s a reason you’re here. A tipping point’s happened in your life where you’ve decided that now is the time to commercialize your...
Crystal Black-Davis
2 min read


Pay Close Attention to the Woman Behind the Curtain: Founder of Savvy, Crystal Black-Davis
Allow me to give you a glimpse into my world, past, present and future. I’m currently the president of Savvy Food Marketing and, of...
Crystal Black-Davis
3 min read


Time For Some Introspection - The Skillsets Necessary For Success in CPG
There are a few important skill sets you must adopt in order to succeed as a CPG founder. Researching In order to provide a relevant and...
Crystal Black-Davis
1 min read
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