OPTIMIZE YOUR STRATEGY
You've heard the adage, "you don't know what you don't know". That's especially true for founders who launch packaged food products without real-world experience.
Strategic distribution, organizational continuity, and integrated forecasting are the key areas where CPG founders typically stumble. Standard business plan templates don't prepare you for the nuances of CPG and retail...that comes with experience and guidance.
The Kitchen CEO supports founders with key resources, tailored specifically for the CPG industry, to fill the knowledge gaps in defining or redefining your go-to-market plan.
WHO IS THE KITCHEN CEO FOR
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No plan or funding
You're ready to launch but need guidance on where to start. You have limited to no knowledge of the food industry and you need comprehensive support in critical areas like establishing consumer fit.
Generic plan and no funding
You have a general business plan however it lacks deep food industry and retail insights to inform accurate budgeting and forecasting.
Pre-seed founders with initial proof of concept
You've established early DTC traction, however, you need to strengthen your launch plan with expert consultation to increase investor and retail buyer attractiveness.
WHAT IS THE TIME COMMITMENT
Founders can complete The Kitchen CEO on-demand resources at their own pace. You will have one (1) year from your start date to utilize program resources and conduct your advising sessions.
The Kitchen CEO was designed to support founders during the various stages of their plan development or refinement.
In early 2020, Crystal Black-Davis, founder of Savvy Food Consulting, envisioned The Kitchen CEO, a service designed to support the unique challenges faced by founders of food CPG startups. With a wealth of experience and passion for the industry, Crystal launched the program which recognizes and addresses important gaps during business planning that most food CPG founders don't realize exist.
After receiving countless calls from new CPG founders requesting insights and support, she uncovered the pain points of two specific founder profiles...(READ MORE)