*BE PREPARED
The Kitchen CEO empowers pre-launch and early-stage CPG founders with cost-effective resources, insights, and go-to-market support
* TO AVOID COSTLY MISTAKES IN THE FUTURE
OPTIMIZE YOUR STRATEGY
You've heard the adage, "you don't know what you don't know". That's especially true for founders who launch packaged food products without real-world experience.
Strategic distribution, organizational continuity, and integrated forecasting are the key areas where CPG founders typically stumble. Standard business plan templates don't prepare you for the nuances of CPG and retail...that comes with experience and guidance.
The Kitchen CEO supports founders with key resources, tailored specifically for the CPG industry, to fill the knowledge gaps in defining or redefining your go-to-market plan.
BOOK SERIES
The Kitchen CEO is a three-part insider’s guide designed to help food founders build brands that are not only exciting, but operationally sound, retail-ready, and built for long-term growth. Drawing from 20 years of experience in consumer packaged goods, food retail, and brand strategy, Crystal Black-Davis breaks down the often hidden realities of the food CPG industry into practical, actionable guidance for emerging founders navigating one of the most competitive industries in the world.
Together, the series walks founders through the core pillars of building a successful food company: Product & Price, Placement & Promotion, and People & Plan. From product development, pricing, margins, and compliance to retail strategy, trade marketing, business planning, funding, and operational infrastructure, The Kitchen CEO provides the real-world knowledge, industry language, and strategic insight many founders don’t realize they need until costly mistakes have already been made.
AVAILABLE NOW!
LEARN & PURCHASE HERE
Samantha
May
Marketing Executive
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Samantha
May
Marketing Executive
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.
Samantha
May
Marketing Executive
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.
WHO IS THE KITCHEN CEO FOR
Hover Images Below to Find Out
Pre-Launch
CPG Founders
No plan or funding
You're ready to launch but need guidance on where to start. You have limited to no knowledge of the food industry and you need comprehensive support in critical areas like establishing consumer fit.
Samantha
May
Marketing Executive
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.
Newly Launched
CPG Founders
Generic plan and no funding
You have a general business plan however it lacks deep food industry and retail insights to inform accurate budgeting and forecasting.
Samantha
May
Marketing Executive
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.
Early-Stage
CPG Founders
Pre-seed founders with initial proof of concept
You've established early DTC traction, however, you need to strengthen your launch plan with expert consultation to increase investor and retail buyer attractiveness.
Frequently asked questions
PRAISE FOR THE BOOK SERIES
YOUR KEY
INGREDIENT
FOR A SUCCESSFUL LAUNCH
We offer founder support for every stage in your launch journey and for every budget
ABOUT
In early 2020, Crystal Black-Davis, founder of Savvy Food Consulting, envisioned The Kitchen CEO, a service designed to support the unique challenges faced by founders of food CPG startups. With a wealth of experience and passion for the industry, Crystal launched the program which recognizes and addresses important gaps during business planning that most food CPG founders don't realize exist.
After receiving countless calls from new CPG founders requesting insights and support, she uncovered the pain points of two specific founder profiles...(READ MORE)
FOUNDER
