THE THREE-PART BOOK SERIES
Build the Business Behind Your Food Product
A practical food CPG business-planning series covering product and pricing, placement and promotion, and the people and plan required for growth.
The Kitchen CEO
Part 1: Product & Price
Develop, position, cost, and price your product with a stronger commercial foundation
492 pages | ISBN 979-8995110200
The Kitchen CEO
Part 2: Placement & Promotion
Determine where your product should be sold and how to build awareness and demand
358 pages | ISBN 979-8995110217
The Kitchen CEO
Part 3: People & Plan
Build the support structure, financial outlook, and comprehensive plan behind the business
262 pages | ISBN 979-8995110224
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Each book in The Kitchen CEO series addresses a different set of decisions involved in building a food CPG company, while contributing to one comprehensive, interconnected business plan. Although founders may select an individual book based on their immediate needs, the three books are designed to work together, helping readers understand how decisions related to product and pricing, placement and promotion, and people and planning affect one another.
The Kitchen CEO is not intended to be read once, cover to cover, and placed on a shelf. The series serves as a practical reference that founders can return to throughout business planning, launch, and growth as they evaluate opportunities, revisit assumptions, solve new challenges, and prepare to scale.
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