HELPING FOOD STARTUP FOUNDERS TO
The Kitchen CEO empowers pre-launch and early staged food CPG founders with best practices, insights, trade expectations, and support
WE HELP YOU STRENGTHEN YOUR STRATEGY
You've heard the adage, "you don't know what you don't know". That's especially true when you launch a packaged food product without real-world CPG or retail experience.
Consumer fit, category insights, budgeting, and forecasting are the main areas where CPG founders stumble. Standard business plan templates don't prepare you for the nuances of retail. That only comes from experience and guidance.
The Kitchen CEO supports CPG founders with useful resources, tailored specifically to the CPG industry, to fill the knowledge gaps
in defining or redefining your go-to-market plan.
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WHO IS THE KITCHEN CEO FOR
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No plan or funding
You are ready to develop your launch plan but don't know where to begin. You have limited to no knowledge of the food industry and you need comprehensive support in critical areas like market validation and pricing.
Generic plan and no funding
You have a standard business plan however it lacks deep food industry and retail insights to inform accurate distribution strategy, budgeting, forecasting, and beyond.
Early market traction with
You've established early product-market fit, however, need to strengthen your launch plan to be attractive to investors and retail buyers.