The Kitchen CEO empowers pre-launch and early-stage CPG founders with cost effective resources, insights, and support
STRENGTHEN YOUR STRATEGY
You've heard the adage, "you don't know what you don't know". That's especially true for founders who launch packaged food products without real-world experience.
Consumer fit, category insights, and business forecasting are main areas where CPG founders typically stumble. Standard business plan templates don't prepare you for the nuances of retail...that only comes from experience and guidance.
The Kitchen CEO supports CPG founders with key resources, tailored specifically for the CPG industry, to fill the knowledge gaps in defining or redefining your go-to-market strategy.
WHO IS THE KITCHEN CEO FOR
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No plan or funding
You're ready to develop your launch plan but don't know where to begin. You have limited to no knowledge of the food industry and you need comprehensive support in critical areas like consumer fit.
Generic plan and no funding
You have a general business plan however it lacks deep food industry and retail insights to inform accurate forecasting and beyond.
Early market traction with
You've established early DTC traction, however, need to strengthen your launch plan with category insights to be attractive to potential investors and retail buyers.